Strictly star could 'transform life' with huge pay out - even if they don't win
EXCLUSIVE: A PR expert has shared how one star could make a huge sum of money even if they are sent home from the BBC show.
One Strictly Come Dancing star could be due a huge payout - even if they don't take home the prestigious Glitterball trophy. After three months of hard-fought competition, the 2025 Strictly champion will be crowned this weekend in the much-anticipated finale.
Riannon Palmer, founder of Lem-uhn, the feel-good PR agency, predicted who could come out on top as she told Express.co.uk: "Strictly winners are rarely the strongest technical dancers - they’re the ones who take the biggest journey and win the public’s hearts. This year, several contestants fit that perfect underdog‑to‑fan‑favourite arc. Finalist George Clarke and represents the classic Strictly transformation. Coming from a non‑dance background - content creation - he has shown determination and steady improvement. Audiences love watching someone surprise them week after week, and that relatability translates brilliantly for brands." She continued, telling us who she thinks will be successful and have life-changing opportunities, even if not crowned the winner this year. Riannon said: "Ultimately, the contestants with the highest earning potential will be those who combine improvement with authenticity and warmth.
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"Brands want talent who feel trustworthy and relatable. Those who’ve shown humour, vulnerability and heart will be in high demand in 2026.
"After the show, the real commercial opportunities begin. Contestants can make millions through brand deals, partnerships and new media roles.
"But the smartest ones won’t rush into quick wins; they’ll choose aligned brands that reinforce, not damage, their new public connection.
"Strictly is especially transformative for contestants who weren’t widely known to its audience beforehand, like George and Karen.
"They now have huge new audiences discovering them for the first time, opening doors to presenting roles, further TV opportunities and collaborations with brands that fit their emerging public personas."
The finalists this year are Amber Davies and Nikita Kuzmin, George Clarke and Alexis Warr and Karen Carney and Carlos Gu.
The finale show begins with a dazzling group routine from our professional dancers and this year’s finalists. Then each of the contestants will perform three times in a final battle for the BBC show's trophy.
They are set to revisit a previous routine, having had a masterclass with the judges, perform a spectacular show dance and then take to the floor with their favourite dance from the series.
