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Jeremy Clarkson fans think Hawkstone beer advert 'banned by fun police' on purpose

Jeremy Clarkson's advert for Hawkstone Lager has been banned from TV, with the former Top Gear host blaming the 'fun police' for the decision.

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Jeremy Clarkson on his farm

Jeremy Clarkson fans have just realised why the Hawkstone Lager advert was 'banned' from TV (file) (Image: Prime Video)

Fans of Clarkson's Farm believe they've cracked the code behind the ban on Jeremy Clarkson's beer advert.

The 65-year-old ex-Grand Tour host pointed fingers at the "fun police" for the ad's absence from our televisions, but fans of Clarkson's Amazon Prime series suspect a more mischievous reason for the Hawkstone Lager commercial being axed.

A discussion took place on the r/ClarksonsFarm subreddit where enthusiasts speculated about the real reasons behind the advert's cancellation.

Clarkson told The Sun that "the public can't be trusted to watch" the contentious clip.

He stated: "The fun police in their beige offices have decided that the public can't be trusted to watch it."

In the controversial advert, Clarkson is heard saying: "It's difficult to put into the spoken word how hard it is to make Hawkstone's lager. So instead, I've put it into a song for some farmers to sing."

The choir in the commercial then sings: "F*** me it's good." Clarkson adds: "Hawkstone. It is f***ing good."

While the advert was officially scrapped for not adhering to broadcasting regulations, the farm show's followers suggest the ban was all part of Clarkson's plan.

Many say the inclusion of banned words in adverts was a deliberate and "clever" strategy by the former Top Gear star.

The controversial advert has sparked a flurry of comments on Reddit, with one viewer remarking: "I think this was made to be banned, quite clever actually. Make an ad that gets banned and then get it distributed for free by all the articles about it being banned."

Another added: "Of course, it was made to be banned. You don't make an ad saying 'f**k' over and over again expecting it to get approved."

A third Redditor weighed in, sharing: "It's just a marketing stunt to speak about his products, I am sure his team knew on day one this ad would be refused."

Another user chimed in: "Its been banned but its available to watch pretty much everywhere. OK."

Another agreed, adding: "Yeah it's a stunt. That would obviously never make TV. And if it did, especially with the bleeping, it would drive everyone nuts."

A third commenter labelled the ad as a clear promotional ploy, doubting it was ever meant for TV screens: "Obvious marketing tactic, so blatant it's a bit."

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