Going Gaga over Christmas displays
Christmas is getting a makeover - Lady Gaga style. The singer and her team are going to reinterpret Santa's workshop and put it on display at a New York store.
Christmas is getting a makeover - Lady Gaga style. The singer and her team are going to reinterpret Santa's workshop and put it on display at a New York store.
She will get an entire floor and take over the coveted windows starting in mid-November at Barneys on Madison Avenue.
There will also be a collection of Gaga's Workshop gift items that will raise money for a charity of her choice.
Campaign visuals, including a cartoon rendering of Gaga with long blue hair and a sparkly red jumpsuit, will be used to decorate shopping bags and other packaging, and will be featured on the company's website.
Barneys' typically non-traditional windows are a popular stop for Christmas shoppers.