VIDEO: McDonald's says infamous 'pink goop' is not in their Chicken McNuggets
FAST food giant McDonald's have released a video saying the infamous 'pink goop' picture linked to their Chicken McNuggets is nothing to do with them.
The picture of pink slime first emerged in 2010 and claimed to show what McDonald's Chicken McNuggets were made of and swiftly became an internet sensation.
McDonald's have repeatedly rejected the claims and this latest clip tries to dispel the myth once and for all but showing production of the food from start to finish.
The clip, which was broadcast as an advert during the prime time Super Bowl slot, shows production of their Chicken McNuggets at a factory in Canada.
During a tour of a factory in Cargill McDonald's show fillets being shredded, mixed with seasoning and chicken skin and then made into nugget shapes.
The meat is then battered and partially fried before being packaged and sent to McDonald's restaurants.
We don't know what it is or where it came from but it has nothing to do with our Chicken McNuggets
The video is presented by McDonald's Canada Supply Chain Manager Nicoletta Stefou who responds to question sent in a customer called 'Armand'.
The query says: "What are legitimately in McNuggets is there pink goop?"
Ms Stefou replies: "This image often gets associated with McDonalds and its a question we get a lot.
"We don't know what it is or where it came from but it has nothing to do with our Chicken McNuggets."
The picture of the 'pink goop' was first circulated in 2010 and shows a huge pile of synthetic looking pink lunge in a box being served at a factory.
McDonald's have repeatedly distanced themselves from the picture and the video is the latest attempt to try to dispel the myth.
Pink goop in Chicken McNuggets? McDonald's Canada answers
The world's largest fast food chain also responds to the issue on their website.
They said: "All of our chicken products are made from carefully deboned chicken breast meat, not Mechanically Separated Poultry (MSP or ?pink slime?) and we don?t add any artificial colours or flavours."