Grizzly ad campaign fails to reduce firework accidents
TELEVISION advertisements featuring doctors holding up surgical saws failed to reduce firework-related injuries.
More than 200 people were hurt by fireworks and gunfire used to celebrate the New Year in the Philippines.
A government safety campaign that involved the saws aimed to warn revellers what faced them if they were careless during the festivities.
Health secretary Francisco Duque said superstitious Filipinos used powerful fireworks and fired guns to farewell a year of deadly natural disasters and political violence.
Many believe a noisy New Year celebration will ward off evil and misfortune in the year to come.