Not Sainsbury’s, Tesco or Morrisons - UK’s ‘cheapest’ supermarket named
The supermarket ran eight multibuys and four price promotions last week.
Asda has been named the UK's cheapest supermarket this week, topping Tesco, Sainsbury's and Morrisons. The Grocer 33, a weekly competition which tracks supermarket prices, revealed Asda had a cheaper basket than Tesco by less than 1%.
Comparing 33 items across each supermarket, the analysis, which does not include Lidl or Aldi, concluded that Asda's basket cost 1.6% less than last week. The total cost for Asda, including own-label and branded products, came to £66.72 while Tesco was £67.17, Sainsbury's £70.72 and Morrisons £71.41. Meanwhile, Waitrose was the most expensive at £86.96, price-matching just one item at Asda - the Hovis Seed Sensations loaf.
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As reported by The Grocer, Asda benefitted this week from promotions on items such as KP peanuts and fresh rhubarb. The supermarket ran eight multibuys and four price promotions which meant shoppers were better off buying in bulk.
However, Tesco was the only supermarket to see the same items cost less than a month ago. It was cheapest on 16 items, including Huggies and Linda McCartney's sausages, with a 6.6% drop on basket price compared to in March.
On the other hand, both Sainsbury's and Morrisons were far more expensive than Asda. The former was 6% dearer for the same items while the latter cost 7% more.
Morrisons price-matched Asda for seven items but did not have an exclusive cheapest product. Waitrose came in at a whopping 30.3% more expensive than Asda.
Overall, the analysis showed an overall basket cost increase of 1.7% compared to last year. Princes corned beef is one of the biggest risers, coming in at 15.2% more expensive than a year ago.
There is ongoing inflation in the UK, with the Consumer Prices Index (CPI) showing a 3% annual increase in February. It remains above the Bank of England's 2% target.
As well as food prices, clothing prices have also become an issue. Many businesses are grappling with increased staffing costs, energy prices and national insurance contributions.
