Our UK seaside town was compared to North Korea – this is what we really think of it

The Lincolnshire seaside town of Skegness has a mixed reputation. Some have been disparaging about it of late, comparing it to North Korea and Syria.

But those that love the resort have hit back, suggesting it is nothing like the notorious dictatorship, nor war ravaged Middle Eastern country.

YouTuber Neil Richardson, who lives in Collingham in Nottinghamshire, says Skegness has always held a special place in his heart, which has led to him making videos about it.

He said: "Since I was a little boy my family and I have spent countless memorable times there. Over the years, I've seen many changes, and I can confidently say they've been for the better."

The filmmaker owns a caravan in the area.

Mr Richardson adds: "While filming in this wonderful seaside town, I've met amazing people who visit year after year.

"These families save up all year to spend a week in Skegness or its surrounding areas, continuing traditions that have lasted for generations.

"It's heartwarming to see their loyalty and love for this place."

He then addressed the resorts questionable reputation that has developed of late.

Mr Richardson told the Express: "Skegness hasn't always had the best reputation.

"A few years ago, it struggled and faced unfair criticism from tabloids and individuals who had never even visited.

"Yes, it went through a rough patch, but in the past six years, things have transformed.

"Now, when you stroll through Skegness, you'll find thriving shops, clean streets, and a vibrant atmosphere—unlike some other towns where boarded-up shops create a desolate feel."

Neil then highlighted Skegness's "bustling events calendar".

"Whether it's summer or winter," he said, "there's always something happening.

"From the carnival and reggae festival to Skegness Pride and the Honda Goldwing Light Parade, the events are fantastically organised and showcase the town's lively spirit.

"Even though I live over an hour away, I spend most weekends here, soaking in the joy and capturing these events on camera."

He's not the only one who likes the look of the town, Mr Richardson added, with people even planning to visit from abroad after seeing his videos.

He said: "The responses I've received are incredible—viewers often comment that they now plan to attend the events after seeing how enjoyable they are.

"Some have even shared that, thanks to my channel, they’ll be visiting Skegness from other parts of the world, asking for recommendations on where to stay and what to explore."

Neil concluded: "Of course, like any place, Skegness has faced challenges, including issues shared by the rest of the country.

"While some misconceptions linger, I've found the community welcoming and vibrant.

"The dedication to overcoming obstacles and striving for improvement is evident everywhere.

"In my opinion, Skegness is one of the best places to visit in the UK—perfect for families, couples, or solo adventurers.

"It never truly closes; there's always something to do, no matter the season.

"And with continued investment and development, I believe the future of Skegness is incredibly bright."

Owner of Indulgence, one of the town's cafes, since 2015, Danny Brookes, 59, said Skegness is home to a close community, and "everyone knows everyone".

He has lived in the area since he was three or four-years-old. Mr Brookes has friends in the East Midlands who have never been to Skegness. He asks them: "How can you live in Nottingham and not have been to Skegness?"

The Express was speaking to Mr Brookes on Saturday, which was a sunny day, the first of Spring. It brought locals out, and vibrant lights were shining proudly on the the seafront.

"The bigger the flash, the bigger the cash is the motto," he said. "And that's what people want, don't they? They want to be happy when they come to a seaside resort."

But Mr Brookes warned "a lot of businesses will be cutting down on staff" because of Rachel Reeves' tax hikes. 

He claimed his cafe will be forced to take on fewer staff as a result of the increase in National Insurance payments paid by employers.

The businessman added: "I think the Government are for big businesses rather than small, family-run businesses.

"We don't seem to get a lot of help from the Government."

When asked if the Chancellor had caused him personal stress, Mr Brookes said: "Well, I take it in my stride.

"We just have to look at how we're going to balance the books, and this year is going to be one or two less staff.

"The summer is always important for us on the coas. It's crucial," he added, "and the problem is if loads of other people are feeling the pinch and not employing the staff, there's less money for the staff to spend in the local economy".