John Lewis launches clothing repair trial to help customers breathe new life into clothes
Whether it's reviving a cherished wedding dress or adjusting a pair of curtains, customers will be able to breathe new life into their favourite items
In a move that could delight fashion-conscious Brits, high-street giant John Lewis has announced a new trial that will allow customers to revive their much-loved clothing and accessories.
Starting from July 22, the retailer is partnering with experts at Johnsons, a Timpson Group company, to offer an in-store repair service across five of its UK stores.
The service, which will be available in Oxford, Liverpool, Cheadle, Milton Keynes and Welwyn, will cover a range of repair and alteration options, including mending, restoring, dry cleaning and more.
Whether it's reviving a cherished wedding dress, fixing a broken zipper on a luxury clutch, or adjusting a pair of curtains, customers will be able to breathe new life into their favourite items.
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John Lewis Commercial Director, Kathleen Mitchell, said the move was all about helping customers "extend the wear of their fashion items and have the option to bring those much-loved items back to life."
"We want to help them extend the wear of their fashion items and have the option to bring those much-loved items back to life - whether they are hanging by a thread or just need a simple stitch or two," she explained.
The initiative also aligns with growing consumer demand for more sustainable shopping habits, with research showing that extending a garment's life by just nine months can reduce its carbon, waste and water footprints by up to 30%.
Will Lankston, Managing Director of Timpson Direct, said the company was "really excited" to be working with John Lewis on the new offering.
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"Alterations have always been one of the core parts of our business and we have been seeing this increase over the past few years as more customers are conscious about the environment and are wanting to repair and bring back to life some of their well-loved garments and accessories," he said.
The 16-week trial will allow John Lewis to gather valuable insights into the types of services customers are looking for, the most commonly repaired items, and the demographics of those seeking the repair service.
This data will inform the retailer's future plans, as it looks to provide a "brilliant retail experience" for its customers while also supporting its circular economy strategy.
