Shoppers say 'take my money' as sell-out 'comfy, cute' croissant pyjamas are back in stock

There’s something undeniably comforting about slipping into a great pair of cosy pyjamas. But as winter eases away and the lighter spring months roll in, it’s not just your daytime wardrobe that starts calling for a refresh. Those thick, fleecy Christmas sets that kept you toasty through dark evenings suddenly feel a little too heavy, and swapping your pyjamas for something lighter and brigher is necessary.

Which is why it’s very good timing that Boux Avenue’s viral spring-ready pyjamas are finally back in stock.

The brand is known for cosy loungewear and underwear, but one particular pair of pyjamas caused quite the stir earlier this year after popping up on an ITV star’s Instagram. Ferne McCann — known for shows including The Only Way is Essex, I’m a Celebrity...Get Me Out of Here!, Celebs Go Dating and Ferne McCann: My Family & Me — shared a series of sweet snaps with her two daughters, all dressed in the same adorable pink-and-white set on her Instagram Story. Since then, she's also shared videos showing her daughters wearing the pyjamas.

It didn’t take long for shoppers to fall head over heels. Within just three weeks, the pyjamas had completely sold out — and it’s easy to see why. The design is pretty and playful, dotted with oversized croissants and finished with delicate pink bows, all framed with pink piping around the edges.

Ferne’s adult set has been restocked in sizes 6 to 18 and is priced at £52, while her daughters’ matching version is currently on sale for £20 a pair (down from £28). Though due to their popularity, they are only available in a very limited size range at the time of writing, and Boux Avenue hasn't confirmed if they'll be back soon.

And, if you want to save even more, new customers can sign up to join the Boux Avenue community via the website ti recieve 15% off their first purchase. All you need to do is complete the process using your email address.

Beyond the eye-catching print, the pyjamas are made from soft cotton that Boux Avenue says is breathable and designed to drape beautifully which means they'll be both comofrtable and flattering.

Shoppers seem to agree. One reviewer wrote: "So comfy and stylish. Perfect for cosy nights in, and I bought these for my trip to Paris, and they were brilliant."

Another added: "The cutest pattern and super soft material! Would recommend."

Over on social media, the set has been featured in multiple posts, with one fan commenting under a TikTok video: "Boux can take my money".

That said, they haven’t been a perfect hit for everyone. One shopper shared: "Disappointed pyjamas weren’t as good as expected, material a little thin, possibly see through, unfortunately not worth the money, which was a shame as they were just what I was looking for."

Still, that lighter feel is exactly what some people are after as the seasons shift. Designed with warmer nights in mind, the cotton fabric is intentionally thinner than winter pyjamas. And for many, that’s a big plus — as one happy customer said: "Such good quality, love these pjs so comfy! Fit perfectly."

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