Amazon spring sale ends today – beauty and skincare deals are slashed by 72% off
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It's almost time for the Amazon Spring Deal Days sale to come to an end, but there's still one full day left of deals before it finishes tonight. For the last day of the sale, the Wow deals are focused on self-care, which means beauty and grooming devices and hair tools have some hefty savings so it's a good chance to upgrade your favourite electric razor, hair dryer or toothbrush, but you'll have to be quick before the discounts end.
There are still plenty of other deals available too, including on top premium branded skincare lines like Olay, Urban Decay and Medik8 and affordable make-up and beauty from Revlon, Rimmel and Nivea. Some products are even at their cheapest prices ever, so it's worth taking advantage in the short time you have left. We've been updating this page as the sale unfolds, and you can now see our final picks from the last day of the sale.
Discounts span all departments on the website, but beauty and skincare fans can get some of the biggest discounts with price cuts that have now launched, including up to 69% off premium brands and some of Amazon's most-bought items. As a beauty writer, I’ve spotted some of Amazon's biggest price drops on everything from makeup to hair care during its seasonal sale events.
I know the sheer amount of deals on offer combined with the urgency of the sales period can be hard to navigate, so if it’s beauty or skincare you’re after, we’ll be updating this page with our top picks from the Amazon Spring Deal Days to make the deals easier to navigate. You can expect everything from upgrades on your old straighteners to top-ups on your favourite premium beauty products.
As is always the case with Amazon, though, prices will change and some of the most popular products are likely to sell out. So now the deals are live, you'll want to be quick to make the most of the best discounts.
Unlike Prime Day, anyone can get these deals and there is no need for a prime subscription. However, if you do want free next day delivery, it might be worth signing up to Prime.
Top beauty and skincare deals to buy at Amazon now
Now that the Amazon Spring Deal Days is in full swing, there are plenty of beauty and skincare deals you can shop.
Brands like Elizabeth Arden, Olay and Elemis are often discounted on Amazon, sometimes with prices rivalling Boots and Lookfantastic.
As a shopping writer, I’ve noticed that when Boots drops prices on skincare, Amazon is often quick to react by matching or even lowering its prices on the same products. In some cases, the online shopping giant offers cheaper prices to its shoppers than high street competitors.
However, deals on the most premium brands are sometimes limited, and discounts can change within a day.
I’ve picked out some of the best deals and discounts that are available on Amazon right now.
Save 30% off this popular perfume, with florals, cherry almond and sandalwood. Treat yourself or buy it as an easy Mother's Day gift before Sunday.
Medik8's premium skincare products are very popular, and Day Cream, which has SPF 50 and hyaluronic acid, currently has 27% off.
These are Amazon's top-selling hair straighteners, infused with Moroccan Argan oil to add shine to the hair. They're hugely discounted in the sale, with 69% off.
This highly-rated mascara is volumising and lengthening, for lifted and curled lashes. Save 24% off the popular product.
If you're looking for a new perfume, Calvin Klein's popular female fragrance has a floral scent with grapefruit and orchid. Plus 64% off means it's now just £20.
This colour-correcting cream helps to cover dark circles, reduce redness and even out skin tone. You can now save 28% off in the Amazon sale.
Save over £20 off this hydrating hyaluronic acid cream with a gel formula to plump the skin and minimise the look of lines and wrinkles.
From premium beauty brand Elemis, the Dynamic Resurfacing Cream not only contains SPF30 to protect the skin against UV rays but also exfoliating ingredients that are meant to renew and smooth the skin. The current 30% discount is handy if you're looking for a new moisturiser.
This shimmery eyeshadow is ideal for glam make-up looks. Save 26% off the popular shade from premium brand Urban Decay.
If you want your lip colour to last longer, this lip stain says its smudge-proof and waterproof for up to 10 hours. Save 24% now and get it for under £14.
This half-price gadget can be used as both a beard trimmer and a shaver, and comes with lots of different attachments for the face and body.
Olay Regenerist Niacinamide Day Cream has 53% off, reducing it to £17.95. The moisturiser claims to help smooth out lines and wrinkles in just 14 days and help with firmness.
Mugler's Angel Elixir perfume has been discounted by 25% as part of the Spring Deals Days offer.
It's a new take on the brand's Angel perfume, with a sweet and sensual scent.
Designed for all hair types, this hot brush helps to achieve the blowdry look at home. There's a £39.01 saving right now, so if you're on the lookout for a new tool you can get 22% off.
Remove unwanted hair with this gentle epilator, which also comes with a mini trimmer for areas where you just want to reduce hair. There's currently 55% off on Amazon.
This serum helps with hydration, penetrating deep into the skin to add radiance and a healthy glow. Save 52% off now in the Amazon sale.
This popular eyelash serum is meant to length and thicken the lashes to leave them fuller and healthier. Get 20% off now with Amazon's current deal.
Save 50% off this fast and powerful hair dryer that takes from four minutes to dry the hair. It has sensors to detect overheating which also help keep hair in a healthy condition.
What is the Amazon Spring Deal Days?
Each year for the last three years, Amazon Spring Deal Days has been an annual occurrence, taking place in late March. The first of these extravaganza sales began in 2022.
It’s the retailer’s first sale of the year, leading the way ahead of some of Amazon's best knwn events, like Amazon Prime Day. However, the difference is that anyone can shop during the Amazon Spring Deal Days sales period, and a Prime membership is not a requirement. This means there’s even more demand and competition for the best deals, so you’ll want to be quick if you spot an item on your wishlist with a good discount.
If you want to try out an Amazon Prime membership and get free one-day delivery on many items, you can sign up for a 30-day free trial to test it out.
Some of the biggest categories to watch during Amazon Spring Deal Days are home and garden, beauty, tech, and pets.
When does the Amazon sale begin?
The official dates for the Amazon Spring Deal Days are Tuesday, March 25 until Monday, March 31, with every spring sale since the first one in 2022 having taken place in late March.
Until last week, Amazon had kept the 2025 sale dates under wraps, but the sales period has now begun, and will continue until next week.
How long does the Amazon Spring Deal Days last?
The Amazon Spring Deal Days has varied in length over the years. In 2022 and 2024, the sale ran for five days. However, in 2023, the sale lasted for just two days. This year's seven-day sale will be the longest spring-time sale yet.
Although it sounds like a long time to get your hands on the deals, not all of them will run for the entire duration of the sale. Lightning deals will have a countdown, meaning you’ll have to buy the item within a limited timeframe.
Others will only have a certain amount of stock at the offer price. So there’s lots to look out for, but ultimately if you find something you want at a bargain price, the only way to avoid missing it out is to buy the deal as soon as you spot it.
What deals can I expect in the Amazon Spring Deal Days?
Most departments are included in the sale, and like in previous years, there are discounts on Amazon’s most popular brands, like Kindle and Echo. Spring cleaning appliances, like Shark vacuum cleaners and lawnmowers, benefit from seasonal price drops, too, to get your garden tidied up for the warmer months. So far, the thousands of deals include Shark, Adidas, Ninja, Philips, and more.
Electricals are a big category – whether you’re looking for a new air fryer from Ninja or a new hair tool from Remington. It’s not just expensive items that benefit from deals. If you're working with a smaller budget, you'll also be able to get skincare and beauty products at much more affordable prices.
Like with all Amazon sales, the same deals don’t remain on offer throughout the whole time, which means something you see discounted on the first day may be back at full price by the last day. New deals are also added throughout the sale, so it’s worth keeping an eye on this page as we update it.
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