Amazon could be about to bombard you with EVEN MORE ads
ONLINE retailer reveals a whole new way of targeting shoppers via personalised ads that check out what products they've been browsing.
Amazon has revealed it is trialling an entirely new way to appeal to online shoppers with some advanced new adverts.
The retail giant has said it is testing ad campaigns specifically designed to target individual users based on their previous browsing habits.
The company will show shoppers personalised video adverts featuring images and text concerning products they have shown interest in at some point in the past.
Each advert will be different, pulling together subjects based on what Amazon's algorithms have detected that the user is interested in seeing more of.
Amazon already includes adverts on its own-branded Fire tablets and smartphones, meaning users can benefit from lower hardware prices if they don't mind enduring video or image promotions every time they turn the device on.
The company also does something similar with image adverts on third-party sites it works with, however the site is now looking to expand its reaches to new areas.
However these new ads go far beyond this, and use entirely computer-generated input for the first time.
The site says that the technology is still at an early stage, but that it is extremely interested in investing more in this area as it looks to target even more customers.
Yet it is sure to raise questions from privacy campaigners who are already worried about the amount of data being gathered on individuals by online firms.
The news comes soon after Microsoft was revealed to also be bringing more adverts to devices powered by its Windows 10 software.
The company's upcoming blockbuster Anniversary Update, due to be released later this summer, will include a new Start Menu with a tweaked design that will include a new emphasis on promoted apps.
Windows 10 will now include more ads for apps it thinks you'll want to try from the Windows Store, meaning that 10 out of the 12 available slots in the Start Menu will now be filled with promoted software from the Windows Store.