Rare Apple sale finally makes the iPhone, AirPods and Apple Watch more affordable

If you are after some cheaper AirPods or a cut-price iPhone, then a trip to Amazon’s online store might be a good idea this week. The retailer is in the middle of its big Prime Day sale event and there are some mega deals on Apple’s popular range of gadgets. It's very rare that we see decent discounts but some products have been reduced by as much as £100.
If that sounds enticing, Express.co.uk has been online shopping to find the best Apple deals and see how they compare to offers from stores such as Argos and Currys.
BEST PRIME APPLE DEALS
Apple iPhone Air
PRIME PRICE: £719
The iPhone Air is the thinnest and lightest iPhone Apple has ever made with it measuring in at just 5.6mm thick.
Despite its sleek appearance it still packs an impressive A19 Pro processor, a 6.5-inch screen, smart camera and wireless charging.
SEE THE DEAL HERE
iPHONE PRICE COMPARISON: Argos £799 • Currys £799
Apple Watch Ultra 3
PRIME PRICE: £649
Apple’s ultimate smartwatch is £100 off in the Prime Day sale. This device features a big display, tough titanium case, longer battery life and exclusive features including the Action Button and in-built SOS alarm.
SEE THE DEAL HERE
iPHONE PRICE COMPARISON: Argos £749 • Currys £729
Apple AirPods 4 with ANC
PRIME PRICE: £125.40
Apple’s popular AirPods can now block out background sound thanks to active noise cancellation. These latest buds also get Spatial Audio for more immersive sound, a more comfy design and they are powered by Apple’s H2 chip which helps improve phone calls and offers smart Siri interactions
SEE THE DEAL HERE
iPHONE PRICE COMPARISON: Argos £169 • Currys £169
Apple AirTags (Gen 2) - pack of 4
PRIME PRICE: £84.95
Never lose your keys or bag again. Just pop one of these tags on a keyring or luggage and you can track it via your iPhone. You’ll even get alerts and directions to help track things down again.
SEE THE DEAL HERE
iPHONE PRICE COMPARISON: Argos £99 • Currys £99
These are clearly very good deals, just remember that to take advantage, you will need a Prime account, which costs £8.99 per month.
What is Prime Day?
Prime Day is an annual shopping event run by Amazon where members get exclusive discounts on thousands of products. It usually happens once a year and includes deals across electronics, home goods, fashion, and more. The event is designed to reward Prime subscribers with special savings and limited-time offers worldwide.
When does it start and end?
Prime Day has begun today, June 23 and will run until Friday, June 26.