Generation Rent now Generation Nest as 20-somethings spend more on homeware than clothes
THE YOUTH of today are turning into homemakers, beginning to make purchases for the home at the average age of 25.
Britain’s twentysomethings are leading a home retail revolution - preferring it to fashion
Britain’s twentysomethings are leading a home retail revolution – with sales of household electronics and homewares eclipsing fashion among their age group for the first time ever.
The shift to purchasing products for the home, over clothes, takes place at an average age of 25.
Tech is the preferred passion, gripping even those for whom home ownership remains out of reach, according to new research sponsored by home technology brand, Bush.
The majority shop for their homes online and almost half of people (47.5%) believe that tech is one of the most important parts of making a house a home.
The findings show that even though those in their twenties are less likely than any generation before them to own a house, they still take pride in their spaces, turning from Generation Rent to becoming “Generation Nest”.
The Institute of Fiscal Studies report that those born after 1985 are resolutely priced out of the property market - but renters are still determined to feel at home in their houses and flats.
Potential drivers inspiring younger people to be more discerning about decorating are thought to be having a window into aspirational lifestyles via social media and having the freedom to put your stamp on your home without asking for permission.
The shift to purchasing products for the home, over clothes, takes place at an average age of 25
So much so that almost half of those surveyed (47.5%) claimed that tech is one of the most important considerations when making the house a home, and almost a fifth (18.6%) said that electronic devices help to bring their family together.
Brits seem to be just a glued to their televisions and phone screens as ever. Almost half (47.4%) admit to using technology whilst eating, two in five (40.3%) switching on when in bed and one fifth (18.8%) tapping their tech in the loo.
Bush spoke to more than 2,000 UK adults to understand how Brits spending habits on tech and home based products have changed over the years.
Property expert Sarah Beeny's TOP TIPS to first time buyers
In their twenties are less likely than any generation before them to own a house
One of the biggest motivators to upgrade technology is when shows such as the X-Factor and Strictly Come Dancing come back on screens in the autumn, as 2,000,000 Brits are inspired to consider a tech overhaul to upgrade their viewing experience.
Amy Cutmore, Technology Editor at Ideal Home, said: “With Brits spending £11.7bn each year on their homes, it’s no surprise that technology and homeware are at the heart of our spending habits. And I don’t think it’s any coincidence that technology is getting more stylish.
“It’s not good enough to have chunky black boxes dotted around each room any more – we want to ‘techorate’ with sexy, super skinny TVs, speakers that coordinate with our curtains and cushions, and radios that reflect our love of retro classics or shabby chic."