We compared Aldi's Specially Selected range with M&S - one was a clear winner

Aldi says shoppers are increasingly trading up to its more expensive products as they ditch dining out for eating in, so we decided to compare two premium ranges

By Emma GillVita Molyneux, Travel Reporter

Aldi's Specially Selected range

Aldi Specially Selected range vs M&S (Image: Manchester Family / MEN)

While many dedicated  M&S shoppers may not view the retailer's products as being on par with Aldi's, there is a significant difference in cost. Despite Marks & Spencer making strides with its budget Remarksable range, it remains one of the pricier options for many groceries.

We decided to compare some of its products with Aldi's premium own-label Specially Selected range, which is currently outpacing other products in growth - a trend mirrored across the broader grocery market.

Aldi suggests that customers are more inclined to splurge on pricier items - 'trading up' to premium own-label products like Wagyu steak, high-end cheese, ready meals, and brioche buns - as they swap dining out for eating in.

It's also probable that some consumers are choosing big name brands less frequently, especially if they've switched to Aldi from another store. So how does Specially Selected, starting at 49p for its Steak Fajita Tortilla Chips, stack up against M&S?

We embarked on a mission to find out.

With Wagyu steaks unavailable in the Aldi stores we visited - potentially another indicator of their popularity - we chose fillet steaks from both retailers.

At Aldi, a 28-day matured fillet steak weighing 170g costs £4.99, while at M&S, a 10-day matured fillet steak weighing 190g costs £8, reports the Manchester Evening News.

We compared some of Aldi's premium products with M

Meat products from Aldi and M&S (Image: MEN)

This equates to £7.16 for the same size as Aldi's offering.

Both were scrumptious, but it was the Aldi ones that truly shone in terms of flavour and texture. The additional maturing time clearly makes a difference, enhancing the beef flavour and tenderising the meat.

Aldi's Wagyu Beef Burgers are another hit from their premium range, retailing at £3.49 for a 340g pack of two.

The closest equivalent we found at M&S were the Fully Loaded Steak Burgers, priced at £5 for a 380g pack, although they are included in a 3 for £12 deal.

We preferred Aldi's burger and bun, right, over the M one

Aldi burger buns (right) and M&S (Image: Manchester Family / MEN)

While both burgers were enjoyable, the chewy bits in the 73% beef M&S ones were off-putting, and we much preferred the overall taste and texture of Aldi's 95% beef ones - not to mention the sweeter taste of its brioche burger buns, which cost £1.05 for a pack of four from Aldi, compared to a hefty £3 for four from M&S.

Almost every product we sampled from Aldi tasted either just as good as M&S, or even better.

We favoured the taste of Aldi's Vintage Cheddar over the M&S West Country one, and the Specially Selected sausages - infused with herbs and a hint of ginger - were a massive success.

Many of them, including the Canadian Maple Syrup, extra virgin olive oil and Parma Ham tasted virtually identical, and it's no shock that Aldi's Specially Selected Superseed Farmhouse loaf tastes just like the M&S Super Seeded loaf, both packed with sunflower, millet, linseed, poppy and pumpkin seeds. But while the M&S one will cost you £1.60, Aldi's version is only £1.09.

There were significant price differences with other products we tested as well. For instance, Manuka Honey cost £4.39 for a 225g jar at Aldi, compared to £10 for a slightly larger 250g jar from M&S.

Aldi's Extra Fine Beans were priced at £1.29 for 200g, while the same size at M&S was £2.50.

Premium ready meals have seen an increase in sales at Aldi and the ones we sampled - Lasagne Al Forno and Mac and Cheese - were a big hit with the children, as was Aldi's Specially Selected Spicy Italian Salami and 'Nduja pizza, Steak Pie and Pesto Alla Genovese, another top seller.

Even the items that weren't part of Aldi's premium range, such as the tenderstem broccoli priced at £1.39 for 200g, were no different to the M&S version, which cost £3 for a larger 350g bag, but still worked out more expensive per kg.

The most challenging product to compare was alcohol. Among Aldi's most popular premium products is its Castellore Organic Prosecco Rose, priced at £7.99 a bottle.

Almost every product we tried from Aldi tasted either just the same as M, or nicer

Aldi Specially Selected range vs M&S (Image: Manchester Family / MEN)

M&S doesn't offer a rose organic prosecco, so we opted for its white organic Colle Del Principe Prosecco, priced at £9.

I'm not usually a fan of rose, but I must admit the Aldi one is particularly pleasant and definitely had a fresher taste than the pricier M&S bottle.

My usual choice is Aldi's best-selling £5.45 Costellore Prosecco, so I'm not particularly picky and certainly no wine expert.

We favoured the M&S Collection Potato Dauphinoise, priced at £3.50 and straight from the fridge, over Aldi's £2.75 freezer pack - primarily due to the taste, but also the presentation.

The lemon drizzle cake was one item that really couldn't compete. While Aldi's version is perfectly acceptable and a steal at £2.25, it's the softer sponge and lemon juice icing that gives the £4 M&S cake an advantage.

I might be able to justify the additional cost for that one. However, when so many of the other items were virtually on par in terms of taste and quality, it demonstrates that you don't necessarily have to pay more to get high-quality products.

With a trend towards celebrating at home, this year Aldi's Specially Selected range will constitute more than 50% of its overall Christmas offering for the first time. Based on the ones we've sampled so far, it'll be well worth exploring.

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