Everyone using a Sainsbury’s Nectar Card issued £168 warning
Everyone using a Sainsbury's Nectar Card has been issued a £144 warning as price comparisons to Aldi and Lidl are not favourable, shoppers have been told.
Sainsbury’s shoppers who use the supermarket to save money with a Sainsbury’s Nectar Card have been warned they are £168 worse off on average a year based on latest price comparisons.
Supermarket shoppers sticking with Sainsbury’s are being told it’s costing them £14 more per monthly shop, or £168 across a year’s worth of monthly food shops, according to figures issued by consumer magazine Which?.
Which? has published its supermarket price comparison analysis for June 2024 and for the first time has added in the impact of loyalty cards on prices, including Tesco’s Clubcard and the Sainsbury’s Nectar card.
Despite the Nectar card reducing the total cost of a basket, Aldi and Lidl (and in Sainsbury’s case, Asda and Tesco) all still came out cheaper.
Aldi outperformed Sasnsbury’s including Nectar Card prices at Sainsbury's by more than £14 per shop.
In news that won’t come as a shock, Waitrose was the most expensive supermarket by a wide margin, at a full £32.60 dearer than Aldi, which took the crown as cheapest.
The consumer champion's monthly analysis involves comparing the average prices of a shop consisting of popular groceries at eight of the UK's biggest superJune's list of 65 items included a number of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter.
Aldi was named cheapest supermarket for a basket of goods in June, with shoppers spending an average of £118.41 throughout the month. Lidl was hot on its heels, with a marginally higher average cost of £121.31.
Sainsbury's shoppers using the Nectar scheme were charged £132.90, but without the loyalty card, the price rose to £137.51. Asda's bill came to £131.42, sitting in the middle range of supermarket costs.
Which? Retail Editor Ele Clark said: “From this month on we will be regularly including loyalty prices in our analysis. As member-only pricing continues to grow, Which? believes the sector needs to be properly scrutinised and held to account so that all shoppers - including society's most vulnerable - can benefit, and no one is misled into believing they're getting a better deal than they really are.
"With food prices continuing to squeeze household budgets, it comes as no surprise that many people are choosing to shop with the discounters, and Aldi has again won the cheapest supermarket title. Our analysis shows that Aldi and Lidl are still cheaper than the traditional supermarkets, even when you include loyalty pricing."
