Polestar’s first performance electric car teased in bold new trailer
SINCE Polestar split from Volvo earlier this year, the world has been waiting to see what the brand does. A new trailer confirms that its first new car will have ‘no compromises.
Polestar: What to expect for upcoming launch event
Volvo split from Polestar earlier this year so the brand could focus on performance cars.
Since then Polestar has been dropping subtle and vague hints via its Instagram of what its first car will look like.
Unfortunately we’re no closer to knowing that but a new teaser trailer has revealed how the brand is defining themselves ahead of the car’s launch.
Polestar has decided to declare what it is not in an attempt to build picture of what it is.
“Today, less than a week before the launch, Polestar unveils a short film based on the concept that sometimes the most effective way to define a brand is to decide what it is not.”
In the video we see the world ‘no’ then a list of words that the company aren’t which include - smoke and mirrors, shortcuts, overpromising, compromises, hidden agenda.
On October 17th, Polestar will launch its firs performance car which will be electric powered or be a plug in hybrid.
As part of the split from Volvo Polestar also committed to electrified transportation.
Rumours suggest that the Polestar car will be based on a current vehicle in Volvo’s range but feature some update styling including the new badges.
It will be a hybrid coupe which produces around 600bhp from its powertrain which is based on the one used in the XC90 T8.
Full pricing and specs will likely be confirmed at the launch next week.