Foster's axes Aussie pals Brad and Dan after best-ever beer ad campaign
LAGER maker Fosters has called last orders on its popular adverts featuring two Australian mates.
After a run of four years, Brad and Dan are to bid "hooroo" to audiences and leave screens to enjoy married life.
The final advert of the beer firm's 'Good Call' campaign with the characters is to premiere tonight on Channel 4 and will run for four weeks.
The fictional friends have been credited with driving 70 per cent of sales growth between 2010 and 2013, moving Foster’s from third to first place in the off-trade lager market and achieving the highest-revenue return of any beer campaign in history.
But the Heineken-owned brand said it's now time to move in a new direction.
Over the years, Brad and Dan have dolled out cheeky advice to hapless men across the globe via the phone.
However, during the final advert, they'll pack their bags before the phone bill arrives to embark on life with their fiancees Dawn and Matilda.
As part of the farewell, Fosters is to host a one-month long charity eBay auction of all of the pair’s favourite items from 18 May, including the friends’ sofa and their infamous 'Paddle of Rebuke'.
Ifemoa Dozie, Brand Director at Heineken, said: “Brad and Dan have been hugely successful for Foster’s since they first appeared on our screens in 2010, and whilst we’re sad to wave hooroo to them for now, we’re excited for the next adventure for the Foster’s brand.
"We wish the two mates all the best in married life.”
The campaign won the top prize at the 2014 IPA Effectiveness Awards after every £1 spent on advertising was estimated to have driven £32 in revenue.
The advert premieres on television before Alan Carr's Chatty Man tonight.