Premium British thirst for beers boosts SABMiller
A THIRST among UK drinkers for premium beers has boosted sales at SABMiller.
The world's second biggest brewer lifted annual UK revenues by 4 per cent after strong demand for Peroni, whose weekly sales are about £15million.
It is also looking to expand the number of pubs selling its Pilsner Urquell tank beer - each selling 1700 pints a week - by two to three a year from the present six in the UK and Ireland.
Miller Brands UK managing director Gary Haigh said: "We are an affordable treat and the fact that the London consumer held up pretty well benefited us."