Supermarket giant Morrisons unveils permanent price cuts
MORRISONS today unveils permanent price cuts on hundreds of products such as sausages, crisps and salmon to help “smart” shoppers with their budgets.
The supermarket will cut prices by an average 17 per cent across 1,200 products.
Chief executive Dalton Philips said: “Customers have been so smart shopping in five different stores a week to get best value.
"They are getting tired of phoney, tit-for-tat price wars.
“We’re going to be cheaper permanently on the products that matter most to them.
"It’s our declaration of independence.”