Battlefield 1 fans are ANGRY - and not because the servers are down
BATTLEFIELD 1 publisher EA is accused of being insensitive and disrespectful to victims of WWI.
Battlefield 1 accused of disrespecting WWI victims
UPDTAE ONE: The Battlfield 1 servers are down again - latest on game status here.
Battlefield 1 developer EA has been forced to apologise for something other than the state of the game's servers.
The Battlefield 1 social media team tried to get the hashtag #justWWIthings trending on Twitter.
In one of the tweets, an in-game soldier can be brandishing a flamethrower with the caption: "When you're too hot for the club."
Some fans took exception to the hashtag, accusing EA of being insensitive and disrecpectful to victims of a war that claimed 17 million lives.
EA would later apologise for the Twitter campaign, telling followers: "We would like to apologise for any offence caused by content in the last 24 hours posted on the @Battlefield Twitter account.
"It did not treat the World War 1 era with the respect and sensitivity that we have strived to maintain with the game and our communications."
Battlefield 1 has been plagued by server issues since launch. The EA servers went offline multiple times over the course of the weekend, causing outages for the likes of Battlefield 1, Titanfall 2 and FIFA 17.
After fixing the issue on Sunday afternoon, the servers went down for a third time on Monday, leaving many fans unhappy on Twitter.
Some fans have even requested refunds, complaining that they've barely been able to play Battlefield 1 online because of the server issues.
But the Battlefield 1 server issues don't appear to have harmed sales, because the has topped the UK gaming charts since launch.
Battlefield 1 Official Launch Trailer
And it looks like Battlefield 1 has outsold fellow EA shooter Titanfall 2 by a considerable amount.
Recently released stats suggest that Battlefield 1 has 10x the number of players than Titanfall 2 - although it should be noted that the WWI shooter came out first.
Titanfall 2 launch week sales are said to be behind the original game, which was only ever available on Xbox One, Xbox 360 and PC.