Two words that sum up why Reform is a real threat this election

Two words sum up the appeal of Reform UK: common sense. It is what underlies all its policies. While other parties are willing to spend millions on hotels for migrants, only Reform is promising to stop the boats arriving in the first place.

Most voters already know that, as they know also that only Reform has the real will to do so.

Starmer has no plan at all and Rishi has placed all his hopes on the Rwanda scheme with absolutely no Plan B in place, so the boats continue to arrive.

Next, let us take the health service. Everyone knows that we have a shortage of doctors, so what have the Tories done? Placed a cap on the number of medical students in training.

Where is the sense in that? Reform will lift that cap altogether and train the numbers the NHS needs.

Then there is the problem of doctors leaving the NHS, so if they stay 10 years we will write-off all their student debt because common sense says that if you want to encourage certain behaviour you incentivise it. And all frontline NHS workers will have three years of tax remitted.

Then there is the stupidity of claiming to have made tax cuts while freezing thresholds so that more and more people are taken into the tax system.

Reform will raise the threshold for paying any tax to £20,000. In truth can anyone afford not to vote Reform?

If Britain is to thrive internationally, we need to be competitive: and that means a competitive level of corporation tax to attract businesses so Reform will reduce the level, in stages, from its current 25 per cent to 15 per cent.

And so it goes on. For example up to 80 per cent of students will never repay their loans in full. Why? It’s because the rate of interest is so ruinous. So we will abolish all interest on the debt.

All these policies have been fully costed. They are both sensible and affordable.

What they are not is well-known so that is Reform’s challenge between now and polling day.