PICTURED: Michelle Mone links arms with 'secret' golf star boyfriend Stefan Soroka
SHE is an extremely eligible bachelorette, so it's little wonder Michelle Mone is reportedly romancing a new man.
Michelle Mone has reportedly been dating Stefan Soroka for a month
But the coy 44-year-old Ultimo founder has been keeping the identity of her rumoured new squeeze a secret – until now.
It is believed that Michelle has been "secretly dating" professional golfer Stefan Soroka for a month and the pair have already enjoyed a romantic holiday together ahead of her birthday last week.
According to reports, the bra tycoon gushingly told her friends that she has never felt so strongly for someone before and that the relationship was getting serious.
Last week, the couple were spotted enjoying an extremely cosy stroll through a west London park.
The pair enjoyed an extremely cosy stroll through a west London park
Dressed casually in black work out gear with a neon pink top and equally garish green trainers, Michelle clung tightly by the sportsman's side as she intimately linked her arm through his.
Meanwhile Stefan – who seemingly attempted to go incognito in a red baseball cap, sunglasses and drab waterproofs – eschewed any further PDA by keeping his hands firmly in his pockets.
The pair appeared to be happy and relaxed in one another's company, fuelling speculation that they could have been courting for a while now.
It's thought that the pair met at Sandy Lane, a luxurious five-star hotel in Barbados that Michelle frequents, where Stefan works as a golf professional.
The new couple are said to have been on holiday together
Michelle and Stefan linked arms on their park date
We have never had a romance
Michelle split from her husband Michael Mone back in 2011, and a few months ago she was rumoured to be dating singer-turned-soap star Shayne Ward, 30, but the Glasgow-born beauty vehemently denied it.
Taking to Twitter, she said: "Would like to crush rumours in today's paper.
"Had four friends back at my house after book launch including my son. Stayed two hours, I wasn't with anyone."
Michelle clung closely next to her rumoured beau
It's thought that the pair met at a hotel in Barbados
Stefan is a professional golfer at a luxury resort
The former X Factor winner also insisted that the pair are "just good friends", despite admitting that Michelle is "absolutely beautiful".
"I can honestly say we are just friends and I didn't stay the night," he told the Daily Star previously.
"We have never had a romance, though if we had I would consider myself lucky because she is absolutely beautiful."
Express.co.uk has contacted Michelle's representatives for comment.
Michelle dressed down in a black tracksuit ensemble with neon pops of colour