Ofcom launches investigation into This Morning's 'bondage for beginners' report
ITV's This Morning could receive a slap on the wrist after it was revealed that Ofcom will be investigating one of their more racy segments from the show.
Ofcom have launched an investigation into This Morning's 'bondage for beginners' segment
The communications watchdog have launched an investigation into their Fifty Shades Of Grey-inspired report on 'bondage for beginners' which aired on Tuesday, February 3.
The show, presented by Phillip Schofield and Christine Bleakley, featured an interview with a 'sex expert' about a range of sex toys including an eye mask, a leash and collar and a bodywand.
This Morning's website explained it also "cast a team of three viewers: our ladies of leather, who have spent this weekend trying out all nine products and who have sent us their ratings out of 10".
The day after it aired, it was reported that 70 complaints had been made, but Ofcom have now received 120 complaints in total.
Ofcom said they have received 120 complaints from viewers
The report featured advice from a 'sex expert'
Ofcom has opened an investigation into whether an item about 'bondage for beginners' was suitable for broadcast before the watershed
A spokesman for Ofcom said: "Ofcom has opened an investigation into whether an item about 'bondage for beginners' was suitable for broadcast before the watershed."
Even Phillip Schofield was left cringing during the segment of the show and admitted he had become distracted.
Trying not to laugh, Phillip looked down the camera as Christine introduced their resident sex and relationship expert.
While being shown the ropes, quizzing the expert about certain aspects of bondage, Phillip held his head in his hands and lent in to listen.
It was then the star became distracted by a video tape of a man and a woman in bed, showing viewers at home how to use a silky eye mask - used to 'heighten the senses'.
This Morning - Bondage for beginners
Cutting back to Phillip, he didn't realise he was back on camera. Coming to with a jolt, the star said: "Sorry, I was watching the VT then. I got distracted."
At the time, ITV said of the report: "This Morning is a lifestyle programme that covers a diverse range of human interest topics. The programme has dealt with advice on sexual matters many times in the past, and a suitable announcement was given at the start. Many of our items spark debate and we welcome feedback from our viewers about our content."
And today, ITV confirmed to Express.co.uk that they will be responding to OFCOM.