Blondes have more fun! Cheryl Cole shows off her dancing skills in new L'Oreal advert
SHE HAS been under the radar for the past several monhts, but Cheryl Cole has proved that she's back - and she means business.
After announcing that she will be retuning to our screens later this year as a judge on The X Factor, the former Girls Aloud singer has given fans a taster of what is yet to come in a sultry new advert for L'Oreal.
The advert, which sees the star flicking her recently dyed hair back and forth while breaking in to some classic Cheryl moves, is set to air in the UK in just under two weeks.
The clip, directed by Swedish director Jonas Akerlund, shows Cheryl back to her fighting best as she dons a sporty yet chic ensemble while showing off her dancing skills.
Rocking her new extreme dip-dye, the 30-year-old - who is the spokesmodel for L'Oreal Paris Feria's Go Louder campaign - certainly lets loose, throwing her head back and forth while smouldering into the camera to the sounds go Pretty Girl by Stockholm Sydrome.
Speaking about the film, which is the first music-led film for the brand, she said: "The thing I love about being a blonde is that you feel that you can have more fun, there’s that famous quote, 'blondes have more fun' and I think they do!"
The popstar became the face of L'Oreal back in 2009, when she was reportedly paid £500,000 to represent the beauty giant in Britain.
She said at the time: "I have always loved the brand and have always wanted to say the iconic phrase: 'Because you're worth it', so to be given that opportunity is absolutely amazing."
Cheryl is the Spokesmodel for L’Oréal Paris Féria Go Extreme collection, available in three shades from www.boots.com
Photographed by Rankin for L’Oréal Paris Féria Go Extreme, Make-up by Val Garland using L’Oréal Paris True Match foundation, Hair by Wendy lLes using L’Oréal Paris Elnett and nails by Marge Christodoulou using L’Oréal Paris Color Riche nails.