Nicole Scherzinger surfs the London Underground to pose next to a Missguided poster
NICOLE SCHERZINGER has come up with a rather sha-mazing method of advertising her new clothing line.
The former Pussycat Doll front woman surprised commuters waiting on the Oxford Circus underground platform last night.
Nicole jumped out of her car and ran down the steps into the busy station in central London.
Lewis Hamilton's fiancé giggled as she posed next to a huge poster of herself in the new Missguided advert.
It seems like the singer is not just a pretty face, in a clever marketing technique the American beauty shared the snap with her online followers.
She wrote: "So excited for my new collection! #nicolexmissguided Surfing the tube #LondonUnderground @missguidedcouk."
Commuters and tourists waiting at the station, which is located on London's busy Oxford Street, seemed thrilled to see Scherzy.
The former X Factor judge, who has been replaced by gorgeous Geordie Cheryl Cole, made time to pose for photographs for excited fans.
The gorgeous songbird seemed to be enjoying her time in the UK, she even caught sight of herself plastered on the side of one of London's iconic red double-decker buses.
She tweeted: "My collection and MY FACE on the side of a bus! LOL! #nicolexmissguided @missguidedcouk. #London."
After a bit of sightseeing, the singer got dolled up and headed to Hakkasan.
Ms Scherzinger wore a tight black dress to the swanky restaurant, accessorising with heeled sandals and a clutch bag.
The star was in the capital attending business meetings, which suggests we may be seeing more of her in Britain.
Nicole Scherzinger's range is available from Missguided.co.uk now.