L'Oreal to 'part ways' with Cheryl Cole after her rose bum tattoo raises eyebrows
SHE has been an ambassador for L'Oreal since 2009, but it look as though Cheryl Cole might have upset the beauty brand after revealing her new rose tattoo.
The brand are said to be pretty "miffed" at her new inking - which spreads across her thighs, bum and lower back - and are apparently considering dropping the Geordie star.
Apparently, bosses don't think that huge tattoo fits in with their "natural beauty" image.
A company source told the Daily Mirror: "Sales were rising when she was on the X Factor sporting a certain L’Oréal hair colour but now she’s not and has dyed her hair lots of colours she was shifted.
"L’Oreal moved her to the campaign for their Skin Perfection Skincare.
"The whole idea of their new range is based on natural beauty so her unnatural tattoos has left them rather miffed. It could only be a matter of time before she is either moved again to another campaign, or they part company."
Cheryl had the full extent of her new body art revealed when her tattoo arctist posted a snap of his work online last month.
Nikko Hurtado posted the snap of the singer's pert derriere with the caption: "Here is a in progress shot of a Tattoo I've been covering up and reworking.
"Really excited to show healed shots. It was some intense tattooing sessions. She's tough as nails," he added.